Take-Away Notes

Here are some important notes I took note of while reading in preparation for my BUS213 Course. Very information and to the point! Be sure to check out the links if you want in depth information.

Discover GOMC

Link: http://www.google.com/onlinechallenge/discover/index.html

• Professors must get authorization from Google first and foremost
• The teams are made up for 3-6 students, one of whom must be the Team Captain
• They must identify and select a client business or nonprofit organization for this competition
• Learning and reviewing about AdWords is important, along with forming the Ad-Words Pre-Campaign Report
•  Interacting with the client is a must, and once you meet with them you can create a custom strategy for the Ad-Words Pre-Campaign Report
• When you submit your fund (credit) request, think wisely! You can only send one
• Campaigns can only last up to 21 calendar days
• Student must submit their reports prior to the end of the Campaign Window

WARNING: You can be disqualified if your campaign is under 7, or over 21 calendar days, or if you exceed the $250 credit limit.

Pre-Course Preparation - GOMC

Link: http://www.google.com/onlinechallenge/dmc/prep.html

• The Internet is the world's largest market place (hard to imagine something larger)
• Websites are "virtual real estate" (some estates are under construction, renovations, or are elaborate mansions with a lot of people to care for it)
• Websites allow you to engage your customer before actual contact (first impression)
• Ways on the internet to attract consumers
• Websites
• Review Sites
• eCommerce Sites
• Social Media
• Blogs